<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-8697615426800760856</id><updated>2012-02-16T06:00:14.033-08:00</updated><title type='text'>Podcast de MKDirecto.com</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://podcastmkdirecto.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>10</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-4796698824847410964</id><published>2009-12-05T12:52:00.002-08:00</published><updated>2009-12-09T06:39:32.716-08:00</updated><title type='text'>Publicidad en series</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_166069_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrIIicfMkI/AAAAAAAAAYc/3DnGlEcIH4I/s400/podcast10+publicidad+en+series.jpg" alt="" id="BLOGGER_PHOTO_ID_5411857951249871426" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: justify;"&gt;Saludos y bienvenidos al programa número 10 de Marketing Directo. Ante todo, queremos pedir disculpas por la calidad del programa anterior.&lt;br /&gt;&lt;br /&gt;En Marketing y Fidelización te comentamos por... qué la publicidad online sube en Estados Unidos y en el resto del mundo y te hablamos sobre un viral que se ha convertido en un Record Guinnes. En Agencias y Publicidad, te diremos cuáles son las mejores agencias del mundo, según Gun Report, y cuáles son las candidatas de Telefónica para la nueva marca de Movistar. Además, el mercado publicitario muestra los primeros indicios de recuperación. En Consumo y Clientes hay una noticia sobre la fidelidad de los españoles hacia las marcas y, en Internet y Tecnología, Ícaro Moyano habla sobre Tuenti.&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;object type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_166069_1.html" width="240" height="133"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_166069_1.html"&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;param name="wmode" value="transparent"&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_166069_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-4796698824847410964?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/4796698824847410964'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/4796698824847410964'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/publicidad-en-series.html' title='Publicidad en series'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrIIicfMkI/AAAAAAAAAYc/3DnGlEcIH4I/s72-c/podcast10+publicidad+en+series.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-5655480200910941078</id><published>2009-12-05T12:52:00.001-08:00</published><updated>2009-12-09T07:50:10.903-08:00</updated><title type='text'>Especial EBE</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_155838_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrH-1V6-MI/AAAAAAAAAYU/iUH3biXy7aQ/s400/podcast9+especial+EBE.jpg" alt="" id="BLOGGER_PHOTO_ID_5411857784523913410" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Saludos y bienvenidos al programa número 9 de Marketing Directo. Entre las muchas noticias que tenemos hoy, podemos destacar las siguientes:&lt;br /&gt;&lt;br /&gt;- TWITTER YA ESTÁ EN ESPAÑOL&lt;br /&gt;- LANETRO DESPIDE A TODO SU EQUIPO TRAS 11 AÑOS&lt;br /&gt;- SMARTCLIP LLEGA A ESTADOS UNIDOS&lt;br /&gt;- APPLE HACE CAMPAÑA CONTRA WINDOWS 7&lt;br /&gt;- MOVISTAR RECOMPENSA A SUS CLIENTES POR LA PUBLICIDAD&lt;br /&gt;&lt;br /&gt;Estas y otras muchas noticias, en el podcast de Marketing Directo.&lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_155838_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_155838_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_155838_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-5655480200910941078?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/5655480200910941078'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/5655480200910941078'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/especial-ebe.html' title='Especial EBE'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrH-1V6-MI/AAAAAAAAAYU/iUH3biXy7aQ/s72-c/podcast9+especial+EBE.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-6458458302438956163</id><published>2009-12-05T12:51:00.001-08:00</published><updated>2009-12-09T07:08:06.684-08:00</updated><title type='text'>La filosofía del PLAY</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_145806_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://4.bp.blogspot.com/_GrpGYSoRRWk/SxrH3V4qBvI/AAAAAAAAAYM/cTs7Bqctm_I/s400/podcast8+la+filosof%C3%ADa+del+play.jpg" alt="" id="BLOGGER_PHOTO_ID_5411857655820584690" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: justify;"&gt;Saludos y bienvenidos al programa número 8 de Marketing Directo, “la filosofía del play”. En Marketing y Fidelización te informamos de los despidos en Unipost, sobre cómo el Marketing Directo ...está arrasando en Estados Unidos y te hablamos del éxito de la publicidad online. En Agencias y Publicidad te contamos por qué Havas ha experimentado un descenso en sus ingresos y sobre cómo Publicis ha obtenido resultados pasables. En Consumo y Clientes te explicamos por qué hay que atraer a los jóvenes a los puntos de venta. En la última sección del boletín, Internet y Tecnología tenemos dos noticias sobre Google y una en la que las protagonistas son las redes sociales. No te pierdas nuestras entrevistas a Juan Ignacio Solera y Emilcar.&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;center&gt;               &lt;script type="text/javascript" src="http://blip.tv/scripts/pokkariPlayer.js?ver=2009070701"&gt;&lt;/script&gt;     &lt;script type="text/javascript" src="http://blip.tv/syndication/write_player?skin=js&amp;posts_id=2971318&amp;source=3&amp;autoplay=true&amp;file_type=flv&amp;player_width=&amp;player_height="&gt;&lt;/script&gt;     &lt;div id="blip_movie_content_2971318"&gt;     &lt;a rel="enclosure" href="http://blip.tv/file/get/Spilzman-Podcast08DeMarketingDirectoLaFilosofaDelPlay531.mp3" onclick="play_blip_movie_2971318(); return false;"&gt;&lt;img title="Click to play" alt="Video thumbnail. Click to play" src="http://blip.tv/file/get/Spilzman-Podcast08DeMarketingDirectoLaFilosofaDelPlay531.mp3.jpg" border="0" title="Click To Play" /&gt;&lt;/a&gt;     &lt;br /&gt;     &lt;a rel="enclosure" href="http://blip.tv/file/get/Spilzman-Podcast08DeMarketingDirectoLaFilosofaDelPlay531.mp3" onclick="play_blip_movie_2971318(); return false;"&gt;Click To Play&lt;/a&gt;     &lt;/div&gt;          &lt;/center&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-6458458302438956163?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/6458458302438956163'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/6458458302438956163'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/la-filosofia-del-play.html' title='La filosofía del PLAY'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_GrpGYSoRRWk/SxrH3V4qBvI/AAAAAAAAAYM/cTs7Bqctm_I/s72-c/podcast8+la+filosof%C3%ADa+del+play.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-3875981832920871552</id><published>2009-12-05T12:50:00.002-08:00</published><updated>2009-12-09T06:47:35.294-08:00</updated><title type='text'>La marca personal</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_137964_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrHvALBG_I/AAAAAAAAAYE/dOrOYzw6sfo/s400/podcast7+la+marca+personal.jpg" alt="" id="BLOGGER_PHOTO_ID_5411857512553061362" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Saludos y bienvenidos al podcast número 7 de Marketing Directo. La sección de Marketing y fidelización, que hoy viene cargada, la abrimos con la noticia de la nueva estrategia de Warner Music. Miri...am os informará sobre una nueva medidas para los blogueros estadounidenses y además te explicaremos qué está pasando con la publicidad online en Europa.&lt;br /&gt;&lt;br /&gt;En Agencia y publicidad te diremos quién y por qué ha sido el ganador de la campaña que realizó Media Planning y te contaremos qué va a suceder con la inversión publicitaria a finales de año.&lt;br /&gt;&lt;br /&gt;En lo referente a la sección sobre consumo, sigue cayendo en picado la confianza de los compradores. Y en la sección de Internet, el presente y el futuro de la Red según Bernardo Hernández &lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_137964_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_137964_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_137964_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-3875981832920871552?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/3875981832920871552'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/3875981832920871552'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/la-marca-personal.html' title='La marca personal'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrHvALBG_I/AAAAAAAAAYE/dOrOYzw6sfo/s72-c/podcast7+la+marca+personal.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-6038607100185575097</id><published>2009-12-05T12:50:00.001-08:00</published><updated>2009-12-09T07:36:05.971-08:00</updated><title type='text'>Conocimientos de vida</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_129604_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://1.bp.blogspot.com/_GrpGYSoRRWk/SxrHlq_q8hI/AAAAAAAAAX8/g6yblzTKWhE/s400/podcast6+conocimientos+de+vida.jpg" alt="" id="BLOGGER_PHOTO_ID_5411857352249504274" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Guión del Podcast #06 de Marketing Directo&lt;br /&gt;&lt;br /&gt;Marketing y fidelización&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;&lt;br /&gt;EL MARKETING ONLINE DEBE DESARROLLAR ESTÁNDARES DE SEGMENTACIÓN&lt;br /&gt;&lt;br /&gt;Miriam...:&lt;br /&gt;YOC GROUP LLEGA AL MERCADO DEL MARKETING MÓVIL ESPAÑOL&lt;br /&gt;&lt;br /&gt;Agencias y publicidad:&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;LA PUBLICIDAD, ÚLTIMO REFUGIO DE LA RETÓRICA&lt;br /&gt;&lt;br /&gt;Miriam:&lt;br /&gt;&lt;br /&gt;GOOGLE CUELGA UN CÓDIGO A DESCIFRAR EN EL MIT PARA BUSCAR EMPLEADOS&lt;br /&gt;&lt;br /&gt;Consumo y clientes:&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;LOS CONSUMIDORES SE RECUPERAN PERO LA RESACA SERÁ LARGA&lt;br /&gt;Miriam:&lt;br /&gt;EL 52% DE LOS JÓVENES ELIGIRÍA MARCAS PARA LA COMPRA SI PUDIERA&lt;br /&gt;&lt;br /&gt;Internet y tecnología:&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;LAINFORMACION.COM RENACE DE LA MANO DE GRUPO&lt;br /&gt;&lt;br /&gt;Miriam:&lt;br /&gt;ABC ABRE SU HEMEROTECA AL PÚBLICO &lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_129604_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_129604_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_129604_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-6038607100185575097?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/6038607100185575097'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/6038607100185575097'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/conocimientos-de-vida.html' title='Conocimientos de vida'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_GrpGYSoRRWk/SxrHlq_q8hI/AAAAAAAAAX8/g6yblzTKWhE/s72-c/podcast6+conocimientos+de+vida.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-2689410734140945950</id><published>2009-12-05T12:49:00.000-08:00</published><updated>2009-12-09T07:38:48.741-08:00</updated><title type='text'>Regreso</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_121888_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrHclzTxxI/AAAAAAAAAX0/MxLQUlIbXNM/s400/podcast5+regreso.jpg" alt="" id="BLOGGER_PHOTO_ID_5411857196236654354" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Nuestras noticias ;)&lt;br /&gt;&lt;br /&gt;Marketing y fidelización:&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;EL MARKETING MIRA HACIA LA TECNOLOGÍA PARA LOGRAR RENTABILIDAD&lt;br /&gt;&lt;br /&gt;Miriam:&lt;br /&gt;DISNEY SE INCORPORA A ...LA OFERTA DE INTERNET DE ATRES ADVERTISING&lt;br /&gt;&lt;br /&gt;Agencia y publicidad:&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;GM LANZA UNA CAMPAÑA PARA RECOBRAR LA CONFIANZA&lt;br /&gt;&lt;br /&gt;Miriam&lt;br /&gt;101 ELIGE A WEBER SHANDWICK COMO AGENCIA&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Consumo y clientes:&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;LOS JÓVENES DE LA GENERACIÓN Y LLEVAN 26,55 EUROS DE MEDIA EN EL BOLSILLO&lt;br /&gt;&lt;br /&gt;Miriam:&lt;br /&gt;LOS CONSUMIDORES PREFIEREN LAS MUESTRAS GRATIS A LOS DESCUENTOS&lt;br /&gt;&lt;br /&gt;Internet y Tecnología:&lt;br /&gt;&lt;br /&gt;Juan:&lt;br /&gt;TWITTER AMPLIA LAS REGLAS DE USO PARA IMPULSAR LA PUBLICIDAD&lt;br /&gt;&lt;br /&gt;Miriam:&lt;br /&gt;MICROSOFT LANZA LA CAMPAÑA DE WINDOWS 7&lt;br /&gt;&lt;br /&gt;Encuéntranos en Twitter:&lt;br /&gt;- @mkdirecto&lt;br /&gt;- @jdesanchez&lt;br /&gt;- @miriamcanovas&lt;br /&gt;- @chivone&lt;br /&gt;- @elmoreno&lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_121888_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_121888_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_121888_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-2689410734140945950?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/2689410734140945950'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/2689410734140945950'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/regreso.html' title='Regreso'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrHclzTxxI/AAAAAAAAAX0/MxLQUlIbXNM/s72-c/podcast5+regreso.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-502220126135767434</id><published>2009-12-05T12:48:00.002-08:00</published><updated>2009-12-09T07:43:07.583-08:00</updated><title type='text'>Integridad</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_106306_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrHOW_8sHI/AAAAAAAAAXs/aTF2WbZO9SQ/s400/podcast4+integridad.jpg" alt="" id="BLOGGER_PHOTO_ID_5411856951744966770" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Saludos y bienvenidos al podcast 04 del Marketing y la Publicidad de Marketing Directo.com (@mkdirecto en Twitter). Somos Juan Díaz Sánchez (@jdesanchez), Alma María Morote (@tepindro) y Alejandro Manuel López (@chivone) &lt;br /&gt;&lt;br /&gt;Esta es nuestra propuesta de noticias: &lt;br /&gt;&lt;br /&gt;(@jdesanchez) MCDONALD'S LANZA UNA CAMPAÑA DE MARKETING VIRAL &lt;br /&gt;(@tepindro) CÓMO MIGRAR EL MARKETING DIRECTO A LO DIGITAL &lt;br /&gt;(@jdesanchez) LAS PRIVADAS SE OPONEN A QUE RTVE EMITA PUBLICIDAD HASTA FINAL DE AÑO (@tepindro) LOS ANUNCIANTES OBLIGAN A LAS AGENCIAS A REDUCIR COSTES Y APUESTAN POR LOS PAGOS POR VENTAS&lt;br /&gt;(@jd_sanchez) Noticia curiosa ;) &lt;br /&gt;(@tepindro) LAS REDES SOCIALES REVELAN GUSTOS SOBRE SUS USUARIOS&lt;br /&gt;(@jd_sanchez) LA CRISIS DISPARA EL ENVÍO DE CORREOS BASURA &lt;br /&gt;(@tepindro) LAS MARCAS LUCHAN POR LOGRAR LA BREVEDAD DE TWITTER &lt;br /&gt;&lt;br /&gt;Columna de Alejandro Manuel López Garrido (@chivone): Integridad.&lt;br /&gt;&lt;br /&gt;Esperamos que te guste este nuevo número. &lt;br /&gt;No nos pierdas de vista ;)  &lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_106306_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_106306_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_106306_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-502220126135767434?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/502220126135767434'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/502220126135767434'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/integridad.html' title='Integridad'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrHOW_8sHI/AAAAAAAAAXs/aTF2WbZO9SQ/s72-c/podcast4+integridad.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-8167567288874978593</id><published>2009-12-05T12:48:00.001-08:00</published><updated>2009-12-09T07:45:34.688-08:00</updated><title type='text'>Redes</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_100337_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://3.bp.blogspot.com/_GrpGYSoRRWk/SxrHFeAtrpI/AAAAAAAAAXk/DvmAMqDKX8k/s400/podcast3+redes.jpg" alt="" id="BLOGGER_PHOTO_ID_5411856799008403090" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Bienvenido y/o bienvenida al podcast de la Web "Marketing Directo". Espero y deseo que este número os guste tanto como a nosotros.&lt;br /&gt;&lt;br /&gt;En este programa te hablaremos de muchas noticias del s...ector del Marketing y la publicidad. Estas son nuestras secciones y sus respectivas noticias:&lt;br /&gt;&lt;br /&gt;Marketing y fidelización:&lt;br /&gt;- LOS FOLLETOS SON MÁS EFICACES QUE LOS ENCARTES EN PRENSA&lt;br /&gt;- BLUETERRA APUESTA POR LA PUBLICIDAD SOSTENIBLE&lt;br /&gt;&lt;br /&gt;Agencias y publicidad:&lt;br /&gt;- TVE CONTRATA SU PUBLICIDAD MES A MES ANTE LA INMINENTE ELIMINACIÓN EN SEPTIEMBRE&lt;br /&gt;- "LA CAÍDA DE PUBLICIDAD EN TELEVISIÓN NO PODRÁ SER COMPENSADA CON EL VIDEO ONLINE"&lt;br /&gt;&lt;br /&gt;Consumo y clientes:&lt;br /&gt;- POR QUÉ LOS CLIENTES DEJAN A LAS AGENCIAS&lt;br /&gt;- "EL CONSUMIDOR POR FIN DEJARÁ DE TRAGAR CON INTERRUPCIONES PUBLICITARIAS", RISTO MEJIDE&lt;br /&gt;&lt;br /&gt;Internet y tecnología:&lt;br /&gt;- EL PODER REVOLUCIONARIO DE LAS REDES SOCIALES&lt;br /&gt;- FNAC LANZA SU PROPIO MERCADO ONLINE &lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_100337_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_100337_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_100337_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-8167567288874978593?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/8167567288874978593'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/8167567288874978593'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/redes_05.html' title='Redes'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_GrpGYSoRRWk/SxrHFeAtrpI/AAAAAAAAAXk/DvmAMqDKX8k/s72-c/podcast3+redes.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-813897631409077444</id><published>2009-12-05T12:47:00.000-08:00</published><updated>2009-12-09T07:48:10.261-08:00</updated><title type='text'>Vida móvil</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_94875_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://4.bp.blogspot.com/_GrpGYSoRRWk/SxrG8D0DyuI/AAAAAAAAAXc/S2eIU1G-oc0/s400/podcast2+moviles.jpg" alt="" id="BLOGGER_PHOTO_ID_5411856637357181666" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Bienvenid@ una semana más al podcast del Marketing y la Publicidad de Marketing Directo.com Esta quincena ha estado cargada de interesantes noticias que esperamos que sigas con el mayor de los entusiasmos.... A los micros nos encontramos Juan Díaz, Alma María Morote y Alejandro Manuel López. No olvides que tienes la siguiente cita con nosotros el día quince del mes de julio. Saludos!&lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_94875_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_94875_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_94875_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-813897631409077444?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/813897631409077444'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/813897631409077444'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/vida-movil.html' title='Vida móvil'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/_GrpGYSoRRWk/SxrG8D0DyuI/AAAAAAAAAXc/S2eIU1G-oc0/s72-c/podcast2+moviles.jpg' height='72' width='72'/></entry><entry><id>tag:blogger.com,1999:blog-8697615426800760856.post-6836088297746365238</id><published>2009-12-05T12:31:00.000-08:00</published><updated>2009-12-09T07:11:53.547-08:00</updated><title type='text'>El nacimiento</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.ivoox.com/descargar-audio_md_87884_1.mp3"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 163px; height: 126px;" src="http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrDYFShF7I/AAAAAAAAAXU/Bkm7WsmXYMk/s400/podcast1+El+nacimiento.jpg" alt="" id="BLOGGER_PHOTO_ID_5411852720743192498" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: justify;"&gt;Primer podcast del portal del Marketing y la Publicidad de MarketingDirecto.com, con una selección destacada de las ofrecidas en dicho portal.&lt;br /&gt;Publicación quincenal.&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;object width="240" height="133" type="application/x-shockwave-flash" data="http://www.ivoox.com/playerivoox_ee_87884_1.html"&gt;&lt;param name="movie" value="http://www.ivoox.com/playerivoox_ee_87884_1.html"&gt;&lt;/param&gt;&lt;param name="AllowScriptAccess" value="always"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.ivoox.com/playerivoox_ee_87884_1.html" type="application/x-shockwave-flash" allowfullscreen="true" wmode="transparent" allowscriptaccess="always" width="240" height="133"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8697615426800760856-6836088297746365238?l=podcastmkdirecto.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/6836088297746365238'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8697615426800760856/posts/default/6836088297746365238'/><link rel='alternate' type='text/html' href='http://podcastmkdirecto.blogspot.com/2009/12/el-nacimiento_05.html' title='El nacimiento'/><author><name>A.M. Garrido</name><uri>http://www.blogger.com/profile/04811158808261764046</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='31' src='http://1.bp.blogspot.com/_GrpGYSoRRWk/S3veD0b42-I/AAAAAAAAAag/6vUWivvZ2AY/S220/yo.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_GrpGYSoRRWk/SxrDYFShF7I/AAAAAAAAAXU/Bkm7WsmXYMk/s72-c/podcast1+El+nacimiento.jpg' height='72' width='72'/></entry></feed>
